Amsterdam
DJ's in the 'Dam is coming.
The IBC Pre-Party. 10 September 2026. De Heeren van Aemstel, Amsterdam.
The night before IBC kicks off, the industry's best people are in one room — open bar, DJs, and conversations that actually go somewhere.
📍De Heeren van Aemstel, Rembrandtplein, Amsterdam
🕰️ 7pm — 11:00pm
Why Amsterdam?
Amsterdam was always going to happen — it just makes sense. As the home of IBC, the city sits at the heart of global media and entertainment innovation. But where IBC brings the big stages and polished panels, we bring something different: a grassroots, people-first space for real conversations.
The Amsterdam Mixer gives our community a place to connect before the chaos — a chance to unwind, catch up, and kick off the biggest weekend in the industry the right way. No suits. No sales decks. Just people, ideas, and a room full of the right energy.
We're back in 2026 — and this time we're going bigger.
Why Come?
Meet the movers before the madness begins.
Show up before IBC kicks off and build the relationships that carry you through the week - when people are relaxed, not running between meetings on the show floor.
Networking without the cringe.
No forced intros. No standing around pretending to check your emails. Just a switched-on, welcoming crowd and conversations that actually go somewhere.
The right room, curated.
We're releasing tickets in phases to bring together the right mix - broadcasters, operators, platforms, vendors, partners and senior industry voices. This isn't a free-for-all. It's a room worth being in.
A night that feels different.
Open bar. Back-to-back industry DJs. Amsterdam after dark. If you've been before, you know the vibe. If you haven't - this is the one to start with.
About our tickets.
Tickets for DJ's in the 'Dam are now on sale.
We're keeping the event limited capacity so we can protect what makes the Mixer work — the people in the room.
We're building a strong mix of broadcasters, platforms, operators, vendors, creatives, partners and senior industry voices, all there to make meaningful connections before the show floor chaos begins.
So if you're heading to IBC and want to be in the room, don't leave it until the last minute
Once we're at capacity, we're at capacity.
Get Your Brand In The Mix.
A partnership at the Amsterdam Mixer is more than a logo on the door.
It's a way to put your brand at the centre of the media and entertainment community before IBC even begins — through a mix of in-person connection, pre-event promotion, content, industry storytelling and post-event visibility.
We're building the room carefully, which means your sponsorship isn't just about being seen by more people. It's about being seen by the right people.
Brand visibility before IBC
Be part of the pre-event campaign across The Media & Entertainment Mixer, 5V Media and 5V Video channels. Hitting our audience of 50K+ industry professionals.
A curated room, not a random crowd
We're releasing tickets in phases to bring together the right mix of broadcasters, operators, platforms, vendors, partners and senior industry voices.
Content that lasts beyond the night
Partnership can extend into interviews, sponsor spotlights, podcast opportunities, report features and post-event content that gives your brand more value before, during and after IBC.
Strategic guestlist access
Use your guest allocation to bring clients, prospects, partners or key industry contacts into the room with you.
Community positioning
Align your brand with a trusted industry gathering that people actually want to attend — relaxed, useful, memorable and built around real relationships.
Headline Sponsor: Bunny.net
We're proud to have Bunny.net backing DJ's in the 'Dam as our Headline Sponsor for 2026.
Bunny.net is a global edge platform built for performance, bringing together CDN, security, and compute into a single lightning-fast platform. European-owned, trusted by 1.5 million+ websites, and known for transparent pricing and genuinely great support, they're one of the good guys in infrastructure.
For media and entertainment businesses, Bunny.net helps deliver digital experiences quickly, securely and reliably — without the hyperscaler complexity or vendor lock-in. Their network spans 119 edge locations worldwide, with an average global latency of 24ms and over 250Tbps of network capacity.
For us, they're a brilliant fit for the Mixer: ambitious, no-nonsense, and genuinely invested in the people building what's next.
Mixer Sponsor: Backscreen
We're very happy to welcome Backscreen back to the Mixer.
After joining us in London and Lisbon, the Backscreen team are back in the mix for Amsterdam.
Backscreen helps media companies manage, publish and deliver video content across platforms and screens — getting the right content in front of the right audience, wherever they're watching.
They're also bringing their Vertical Summer Photo Contest to IBC, with a selection of competition entries set to feature at the Mixer.
Find out more about Backscreen.
Mixer Supporters
We're also very pleased to have the following brands supporting DJ's in the 'Dam:
Humans Not Robots - Helping businesses understand their technology and AI operations through a clearer view of cost, carbon and value.
Tech Align Group - Helping technology businesses align people, processes and technology to build stronger, more effective organisations.
Shindiri Studio - A digital product and technology studio helping businesses build and deliver digital experiences.
DIAGNAL - A global product engineering company specialising in streaming, media and entertainment technology.
A huge thank you to all of our partners for backing the Mixer and helping us bring the Amsterdam community together.
2025
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11th September 2025
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The Media & Entertainment Mixer took Amsterdam by storm with our first ever international event — and what a way to kick off IBC weekend.
Hosted at Oche, the Amsterdam Mixer brought together over 200 people from across the global media and entertainment scene — from Netflix and Disney to the NBA — all under one roof for a night of real connection, great music, and (occasionally questionable) darts skills.
As always, there were no stiff suits, no endless pitches — just honest conversations, community vibes, and plenty of good energy.
With DJs Just DJ Rich, Juan Ramon, and DJ Dee on the decks, and the drinks flowing all night, Amsterdam delivered the perfect start to IBC 2025.
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Partners
A massive thank you to our amazing partners for backing the vision and making it all possible:
Broadpeak:
Broadpeak designs and manufactures video delivery solutions for content providers and network service providers worldwide. Their technologies — spanning CDN, multicast ABR, and video analytics — help optimise streaming performance, reduce latency, and enhance viewer experience across every screen.The Hive Group:
The Hive Group is a global media and entertainment consultancy, specialising in strategic partnerships, innovation, and growth for technology-driven businesses. They connect cutting-edge companies with opportunities across the streaming, broadcast, and connected TV landscape.Norsk:
Norsk enables real-time video processing workflows through its powerful cloud-native SDK. Built for developers, it simplifies complex live and on-demand streaming pipelines — allowing media and entertainment businesses to deliver high-quality video experiences at scale.
Want in on
the action?
We are on the look out for partners who want gain exposure in our growing community.