Amsterdam

DJ’s in the ‘Dam. The IBC Pre-Party.

10 September 2026. De Heeren van Aemstel, Amsterdam.

The night before IBC kicked off, the industry’s best people were in one room: open bar, DJs, and conversations that actually went somewhere. We sold out at 200+, with 50 more on the waiting list.

Why Amsterdam?

Amsterdam was always going to happen. As the home of IBC, the city sits at the heart of global media and entertainment innovation. But where IBC brings the big stages and polished panels, we bring something different: a grassroots, people-first space for real conversations.

The Amsterdam Mixer gives our community a place to connect before the chaos, a chance to unwind, catch up and kick off the biggest weekend in the industry the right way. No suits. No sales decks. Just people, ideas and a room full of the right energy. We came back in 2026, and we went bigger.

How it went

  • Meet the movers before the madness. People turned up relaxed, not running between meetings on the show floor.

  • Networking without the cringe. No forced intros, just a switched-on, welcoming crowd.

  • The right room, curated. We released tickets in phases to get the right mix of broadcasters, operators, platforms, vendors, partners and senior industry voices.

  • A night that felt different. Open bar, back-to-back industry DJs (including the presidents of SMPTE and Tech Align Group on the decks) and Amsterdam after dark.

Get your brand in the mix.

We’re planning our next Amsterdam night around IBC 2027. A partnership at a Mixer is more than a logo on the door: before-and-after promotion, content, interviews and sponsor spotlights, and a guest allocation to bring your own people.

Register Your Interest

The partners who made it happen

Headline Sponsor: bunny.net

We're proud to have bunny.net backing DJ's in the 'Dam as our Headline Sponsor for 2026.

bunny.net is a global edge platform built for performance, bringing together CDN, security, and compute into a single lightning-fast platform. European-owned, trusted by 1.5 million+ websites, and known for transparent pricing and genuinely great support, they're one of the good guys in infrastructure.

For media and entertainment businesses, bunny.net helps deliver digital experiences quickly, securely and reliably — without the hyperscaler complexity or vendor lock-in. Their network spans 119 edge locations worldwide, with an average global latency of 24ms and over 250Tbps of network capacity.

For us, they're a brilliant fit for the Mixer: ambitious, no-nonsense, and genuinely invested in the people building what's next.

FIND OUT MORE

Mixer Sponsor: Backscreen

We're very happy to welcome Backscreen back to the Mixer.

After joining us in London and Lisbon, the Backscreen team are back in the mix for Amsterdam.

Backscreen helps media companies manage, publish and deliver video content across platforms and screens — getting the right content in front of the right audience, wherever they're watching.

They're also bringing their Vertical Summer Photo Contest to IBC, with a selection of competition entries set to feature at the Mixer.

Find out more about Backscreen.

Mixer Supporters

We're also very pleased to have the following brands supporting DJ's in the 'Dam:

Humans Not Robots - Helping businesses understand their technology and AI operations through a clearer view of cost, carbon and value.

Tech Align Group - Helping technology businesses align people, processes and technology to build stronger, more effective organisations.

Shindiri Studio - A digital product and technology studio helping businesses build and deliver digital experiences.

DIAGNAL - A global product engineering company specialising in streaming, media and entertainment technology.

A huge thank you to all of our partners for backing the Mixer and helping us bring the Amsterdam community together.

2025

  • 11th September 2025

  • The Media & Entertainment Mixer took Amsterdam by storm with our first ever international event — and what a way to kick off IBC weekend.

    Hosted at Oche, the Amsterdam Mixer brought together over 200 people from across the global media and entertainment scene — from Netflix and Disney to the NBA — all under one roof for a night of real connection, great music, and (occasionally questionable) darts skills.

    As always, there were no stiff suits, no endless pitches — just honest conversations, community vibes, and plenty of good energy.

    With DJs Just DJ Rich, Juan Ramon, and DJ Dee on the decks, and the drinks flowing all night, Amsterdam delivered the perfect start to IBC 2025.

  • Partners

    A massive thank you to our amazing partners for backing the vision and making it all possible:

    Broadpeak:
    Broadpeak designs and manufactures video delivery solutions for content providers and network service providers worldwide. Their technologies — spanning CDN, multicast ABR, and video analytics — help optimise streaming performance, reduce latency, and enhance viewer experience across every screen.

    The Hive Group:
    The Hive Group is a global media and entertainment consultancy, specialising in strategic partnerships, innovation, and growth for technology-driven businesses. They connect cutting-edge companies with opportunities across the streaming, broadcast, and connected TV landscape.

    Norsk:
    Norsk enables real-time video processing workflows through its powerful cloud-native SDK. Built for developers, it simplifies complex live and on-demand streaming pipelines — allowing media and entertainment businesses to deliver high-quality video experiences at scale.

Want in on
the action?

We are on the look out for partners who want gain exposure in our growing community.

Visit Partnerships